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Q&A SESSION: SOCIAL MEDIA FOR STUDENT RECRUITMENT
The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have welcomed social media into their recruitment initiatives, not so much to...
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Could Google Hangouts on Air be the solution to your college’s video headaches?
Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on Air offer a way to broadcast...
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What are the best alternatives to Google Reader?
The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st, due to a decreasing number of users. Google Reader allows you to...
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3 tips to optimize your college’s presence in social media
According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their enrolment decision. Whatever the exact nature of the influence on their decision,...
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3 Tips to Make Your College’s Graduation Ceremony More Interactive
‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more fun and sharing to the ceremony through social media. After...
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Tip of the week: How to Access Official Twitter Analytics
If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about what content your...
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3 conseils pour rendre la cérémonie de remise des diplômes de votre collège...
C’est la saison! Avec les cérémonies de graduation qui se multiplient, de nombreux collèges sont à la recherche de solutions de dernière minute pour rendre leurs cérémonies plus vivantes et amusantes...
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Come meet us at EduWeb 2013!
We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb is a leading and internationally recognized conference for all...
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5 steps to start building your presence on Google+
Last fall, we wrote a piece to help you get your college started on Google+ with best practices to create your college’s page. It highlighted the basics to get you going and start promoting your page...
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3 conseils pour optimiser la présence de votre collège dans les medias sociaux
Selon le rapport 2013 Social Amission, 75% des élèves de la promotion 2013 prennent en compte les médias sociaux dans leur décision d’inscription à un collège. Quelle que soit la nature exacte de cette...
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Make your Facebook ads appear on newsfeeds thanks to the Power Editor
Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the ROI of these ads...
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Should your college be on Instagram?
With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational institutions can no longer ignore. But small colleges and community colleges...
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LinkedIn launches University Pages to help career-minded students find the...
LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college or university...
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Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them to help boost the number of leads and likes on your college’s page, reach more...
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LinkedIn lance les Pages Université pour aider les étudiants soucieux de leur...
LinkedIn, le réseau qui se donne pour mission de connecter les professionnels avec des employeurs potentiels, vient de lancer ses pages « Université ». Ces nouvelles pages sont destinées à accompagner...
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Hashtags Just Got Even More Important on Google!
Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are in Canada or in the United States, and you are using the English version of...
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4 Ways to Generate More Engagement Through Your Facebook Cover
Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in banners. A few weeks ago, the company made some changes to its page covers guidelines that...
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Keeping Up With Social Media – Latest Changes and What They May Mean for Your...
Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed context to better leverage...
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Our Questions and Answers Page: Ask Us Anything!
Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps...
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KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN...
Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed context to better leverage...
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